The 2nd year FABIZ bachelor students of the B series at the English section enjoyed a very instructive and interactive application of the Customer Relationship Management course held at BCR headquarters on May 22, 2023. Special thanks to Roxana Halmageanu – Head of Micro Segments and Daily Banking, Cristian Mustata – Deputy Executive Director, Retail Distribution Division and Petrut Lixandru – Head of Digital Distribution Channels Department for very interesting insights into the process of creation and implementation of the most well-known banking digital product on the market. The students were explained in detail how market segmentation, positioning, marketing mix and loyalty programs have been chosen to fit the customer needs.
Also, we are grateful to Maria Georgiana Olaru – Specialist Employer Branding for ensuring the complex logistics behind this event.
May 23, 2023
The 2nd year FABIZ bachelor students of the B series at the English section enjoyed a very instructive and interactive application of the Customer Relationship Management course held at BCR headquarters on May 22, 2023. Special thanks to Roxana Halmageanu – Head of Micro Segments and Daily Banking, Cristian Mustata – Deputy Executive Director, Retail Distribution Division and Petrut Lixandru – Head of Digital Distribution Channels Department for very interesting insights into the process of creation and implementation of the most well-known banking digital product on the market. The students were explained in detail how market segmentation, positioning, marketing mix and loyalty programs have been chosen to fit the customer needs.
Also, we are grateful to Maria Georgiana Olaru – Specialist Employer Branding for ensuring the complex logistics behind this event.
